The vision is for the building and public space outside it to be welcoming and inclusive, so it is somewhere people want to spend time, and can access opportunities.
The vision for Euston Tower
A key aspiration is for Euston Tower to provide opportunities for people at different stages of their lives. This principle was identified through co-design workshops and conversations with the community from the start of the project.
From welcoming spaces to play for children, to programmes and amenities that inspire and involve young people, Euston Tower should connect people to the big ideas – and the skills to enter careers – in the life science, tech and innovation sector.
Workspaces will support companies of different sizes, from start-ups to established companies. People at different stages of their career – from entry level to late career professionals – will benefit from sharing an environment focused on supporting exchange and collaboration.
Creating a Community Engagement and Social Impact Strategy
We designed an engagement programme to empower local residents and stakeholders to shape the design outcomes of Euston Tower and the associated public spaces at the base of the building. We’re grateful to everyone who’s been involved to date for their time and contributions. The programme included co-design workshops and panel events, each exploring key topics and themes linked to the design and function of Euston Tower. In particular, two areas of influence were explored:
Our social impact objectives
We have designed six objectives as part of the Euston Tower Social Impact Strategy, these six objectives have been created from three existing documents that were designed in collaboration with local stakeholders; Euston Social Value Charter, We Make Camden and British Land’s Local Charter.
- Sustainability – social & environmental
Supporting the development of sustainable communities, supporting healthy communities and better wellbeing.
- Putting the community at the heart of development
Having an open dialogue around the current building, the sustainability challenges, constraints and opportunities, and using insights from events to shape future plans. Connecting Euston Tower to the wider Regent’s Place community offering, creating impact beyond the design and planning process, over the short, medium and long term.
Ensuring those who access paid roles, work experience, apprenticeships and those who we collaborate with and commission reflect the diversity of Camden.
- Young people
Providing space for young people’s voices to be heard, alongside educational opportunities through STEAM programmes – including work experience, apprenticeships and local employment. Using arts and culture to connect people to place.
Understand how the local community uses and wants to use different spaces.
Providing opportunities for people and networks to connect, including events, online dialogue, and collaboration with Knowledge Quarter businesses.
A summary of the engagement to date includes:
Street interviews and meetings with local groups to understand lived experience around Regent’s Place and local priorities
Pre-engagement workshops with local groups
February – June 2023
Series of co-design workshops with architects involving over 200 people, exploring a number of areas including public space inside and outside the building, inclusivity in the public realm and sustainability. Feedback fed into the design process.
Creative Producers Programme to ensure young people’s voices are heard.
‘Future of Euston Tower: Public Exhibition on the Proposed Plans’ events hosted to present the full design drafts with the local community and wider public
‘Capturing Camden: Connecting People to Place’ exhibition curated by Creative Producers in Regent’s Place Plaza
Local commissions and collaborations
As part of our initial commitment to social impact through the Euston Tower project, we have sought to provide benefits to local people, testing our engagement strategy themes while putting the local community at the heart of the development.